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Our Mission/Strategy

At Gold Horse, we aim to be one of the major players in the operations of construction, hotel management and real estate development. We are also hopeful that we can successfully branch out into the clean and renewable wind energy segment. We focus on the following key strategies to achieve our goals and strive for excellence.

  • Continue to grow the construction segment by leveraging strong customer relationships: With promising market conditions in Hohhot and surrounding areas, Gold Horse seeks to expand its construction operations and capitalize on existing good relationships with customers and the government. With an established reputation for stringent quality control, the Company aims to win more bids by marketing this aspect along with its track record of successful performance. Completing current projects on time and to the highest standards remains a primary objective of the Company, and will help ensure a strong pipeline of construction projects.

Utilize complementary real estate and construction segments to ensure steady revenue stream: Hohhot City has a population of 2.5 million, which is growing, creating an increasing demand for housing. Gold Horse will continue marketing to middle income families, an upwardly mobile population who represents the emerging middle class. The Company¡¯s apartments are targeted for different segments within the mass residential property market, including young, white-collar employees, middle to senior managers in enterprises, entrepreneurs and families with young children. Gold Horse aims to increase its outreach efforts through advertising and word-of-mouth, as well as obtain land-use rights certificates in desirable areas.

  • Improve hotel operations and increase occupancy rate: Jin Ma Hotel will continue to penetrate the niche market of price-sensitive consumers as more luxury hotels, such as the Shangri-La and Sheraton, move into Hohhot. Having made capital expenditures to complete major renovations, including improving comfort and enhancing the d¨¦cor, the Company has successfully increased its occupancy rate and provides for more resources to increase staff training. Gold Horse¡¯s banquet facilities have been expanded to include the space that was previously used as a cellular store. The expanded banquet facilities have attracted a growing customer base for wedding ceremony celebration and other events, enhancing the Company¡¯s profitability.
  • Promote a safe working environment ¨C At Gold Horse, we value our employees¡¯ skill sets and their contribution to the Company¡¯s sustainable growth. Our senior management will continue to attach great importance to promoting a healthy and safe working environment for our staff.
 
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