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Investor Relations
Unmatched Visibility

In the increasingly competitive global marketplace, media relations have become an important tool for heightening the visibility of the company and its products and services.

IRC must take a strategic approach to media that ties into broader investor relations and marketing objectives. It focuses on crafting key messages and achieving placements that help clients to broaden the shareholder base, solidify industry positioning, and differentiate the company from its peers. Unlike traditional advertising, media exposure can serve as a valuable third-party endorsement and provide an extremely cost-effective means for communicating the company’s message to a broad audience and enhancing the company’s visibility among shareholders, business partners, customers and prospects.

IRC offers a comprehensive media relations program that can be custom tailored to meet specific needs. These include several core competencies:

  • Story development - financial, consumer, trade (National & Regional)
  • Positioning and messaging
  • Collateral material development
  • Re-branding campaigns
  • Crisis communications
  • Industry analyst relations
  • Trade show/event planning
  • New product launches
  • Executive media training
  • Press tours
  • Video production
  • Speaker’s bureau and placement
  • Broadcast and print interview coordination
This website contains forward-looking statements that involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the company's limited operating history, the limited financial resources, domestic or global economic conditions -- especially those relating to China, activities of competitors and the presence of new or additional competition, and changes in Federal or State laws, restrictions and regulations on doing business in a foreign country, in particular China, and conditions of equity markets. More information about the potential factors that could affect the company's business and financial results is included in the Company's filings, available via the United States Securities & Exchange Commission. Occasionally, the Company may select and post articles or opinions of third parties, with no known connection with the Company. These are considered expert or qualified writers about the Chinese economy and its various opportunities and pitfalls. The Company neither endorses nor rejects these views or content, and the articles are offered only for the readers' edification and personal analyses.
 
 
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