In the increasingly competitive global marketplace, media relations have become an important tool for heightening the visibility of the company and its products and services.
IRC must take a strategic approach to media that ties into broader investor relations and marketing objectives. It focuses on crafting key messages and achieving placements that help clients to broaden the shareholder base, solidify industry positioning, and differentiate the company from its peers. Unlike traditional advertising, media exposure can serve as a valuable third-party endorsement and provide an extremely cost-effective means for communicating the company’s message to a broad audience and enhancing the company’s visibility among shareholders, business partners, customers and prospects.
IRC offers a comprehensive media relations program that can be custom tailored to meet specific needs. These include several core competencies:
- Story development - financial, consumer, trade (National & Regional)
- Positioning and messaging
- Collateral material development
- Re-branding campaigns
- Crisis communications
- Industry analyst relations
- Trade show/event planning
- New product launches
- Executive media training
- Press tours
- Video production
- Speaker’s bureau and placement
- Broadcast and print interview coordination
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